Tag Archives: YouTube

Latest Insight on Social Media & Customer Service Practices

I have often written about the importance of internet marketing.

Today, if you want to find new customers, expand your business or grow your reputation, the internet is the place to be. By utilising the power of online copywriting, blogs, article marketing and social media, you can drastically improve your company’s exposure within the marketplace. Still not convinced? Well the lovely people over at Pingdom have generated a list of mind-blowing internet numbers for 2010.

When dealing with customer service operations, move carefully. Remember knowledge management? Ten years ago, the discipline was all the rage in business circles.

The imperative: As the dot-coms boomed, personnel began coming and going without warning. Crucial information was “exiting the building,” because it never got captured, forcing organizations to start from scratch when rehiring, thus putting them at a competitive disadvantage.

A social analytics startup claims it can isolate tweets that are potential sales leads.

Launching in beta on Tuesday, Viralheat‘s Human Intent simplifies lead generation by helping businesses pinpoint social media users on the cusp of making purchasing decisions.

Human Intent aims to eliminate the need to manually read and parse through large amounts of tweets and other social updates to determine potential sales leads. Instead, users set up keyword searches and the product automatically sorts through social updates to identify those that express potential purchasing intent.

Change typically percolates for a long while in the distance somewhere, then sidles into the periphery of the mainstream but doesn’t catch on all that fast, and then, eventually, what was “change” a while back starts to gain steam and become accepted. In other words, change is often slow, as most processes are.

What are the motivators and drivers that make us engage with social media with such generous endeavor, escaping from the clutches of  TV to instead, check your Facebook or Twitter site, to post photos, write articles, make comments on blogs and shoot videos and post them on YouTube, all for “free”.

Social Media has provided us with the ability to measure how much attention we are getting online and therefore we now have the  ”Quantification of Attention” that has never been measured so broadly and deeply. This attention seeking behaviour drives website and blog traffic.


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“Examining Starbucks Social Success”

Marketing is becoming more digital and stores and brands that primarily rely on offline marketing such as newspapers, television and other mass media and continue to ignore the importance of  the digital world will find it increasingly difficult to engage with their customers and will be overwhelmed by competitors that understand that for most businesses the future is web and social online engagement, even if it is not an online store.

The challenge for bricks and mortar companies and stores is “thinking” digital and online and “immersing” your business in it.

Digital immersion does not come naturally for offline brands as it hard to develop that mindset when you are not a technology company or unfamiliar with the web and its fast moving channels.

Starbucks are arguably the worlds leading social marketers having been ranked #1 in online engagement, #1 on Facebook and the #1 Tweeted brand (until OldSpice came along I’d say!), this presentation by Alexandra provides insights on how Starbucks paved their way through social and the creative opportunities that it brings through empowering fans and helping the global community. One of the key points I pulled out of this presentation is around the importance of the content surrounding the conversation, lots of people preach it’s all about the conversation, but let’s not forget that being able to back that up with tailored, meaningful or fun content is what helps to complete the experience…

Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful?

5 Key Aspects Influencing Starbucks Huge Success.

  1. Starbucks on twitter
  2. Starbucks on Facebook
  3. Starbucks on YouTube
  4. My Starbucks Idea
  5. Starbucks Blog entitled “Ideas in Action

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“Personal Branding Resources and Tactics”

This digital tipping point is making the website the most  important portal and front door to your customers in a world where a digital optimized presence is not a luxury but a necessity, it enables potential customers to find you, engage with your brand and then buy your goods and services.

The challenge is that once brands have the website designed and developed they need to optimize and promote their website to those potential clients to let them know that their brand exists (you need to keep in mind that nearly 90% of all buying decisions start with an online search).

The top 10 essential activities that should be considered part of your marketing strategy roadmap that are becoming vital in a digital world and are quite often ignored by a generation of management that grew up in the age of the TV industrial complex and telemarketing.

 We live in one of the most exciting times in the world’s history where you can build a personal brand faster and broader than anyone has even imagined. Most people are underestimating the reach and power of the internet that has really only been available for barely 15 years. Facebook marketing  is less than 2 years old and YouTube and Twitter have only been in existence for a few years.

The previous generation built their personal brands on television, radio, magazines and newspapers. You now have the opportunity to build a personal brand utilizing the power and leverage of social media and blogs that can accelerate the process.

The potential of the web is still evolving and will continue to surprise us as it continues to grow and challenge established thinking and disrupt business models.

So what are 23 steps to build your personal brand in a digital world?

Today, Twitter() has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. Last month we showed you a step-by-step process for building your personal brand on Facebook, and today we’re going to show you how to do the same thing on Twitter. By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience.

Twitter continues to confound and confuse, and many people I meet say “What is Twitter about? Well its about community, its about sharing, its about marketing and hey… it only allows 140 characters… but you can link people to a website or a blog.. you can play them some music.. you can show them some photos or a video… all in 140 characters… wow, are you confused yet. One thing I really like is that it brings back the art of the headline.. because you only have this small opportunity to grab their attention.  My teenagers have a very short attention span, and hey I am not far behind… if you don’t  get my interest in 3 to 4 seconds I move on…. The fact that Twitter is streaming past you, if you don’t grab it it passes you by.. this makes it more compelling and in the end … potentially a bit addictive, you keep asking .. what have I missed out on? … What was that?.. Was that worth checking out?  Its immediacy is both frustrating and compelling.

Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. To that end, I’ve come up with a quick list of 100 things you might do to help with these efforts.

Personal branding is a relatively new concept and is thought to have emerged in 1997 after a ground breaking article was published on the Fast Company website by Tom Peters.

We are in the age of the ‘knowledge worker‘ and the days of being an anonymous cog in the wheel of a faceless corporation are fast disappearing. The opportunity to stand out as a personal brand without having to know a politician, grey and grizzled powerbrokers or gnarly gatekeepers is now a reality and it is possible to accelerate the time it takes to make it happen.

Firstly what are the key elements and the questions that we need to consider to become a visible and effective personal brand.

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