Tag Archives: Strategy

“The Importantance of Developing a Social Media Strategy For Your Business”

social media how toAccording to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

So how exactly do you develop this strategy?

It’s easy.  Here’s a practical approach to developing a social media strategy for your business.

  1. Determine Your Goals and Objectives
  2. Research, Research, and Research Some More
  3. Create a Digital Rolodex of Contacts and Content
  4. Join the Conversation to Develop Relationships
  5. Strengthen Relationships
  6. Measure Results
  7. Analyze, Adapt, and Improve

I found this PowerPoint particularly interesting due to its broad focus on the importance of planning a  Social Media Strategy and leveraging your business through new Social Media Marketing Tactics.

Do you have a social media strategy for your business? Can you articulate what a social media strategy is? Don’t feel bad if you answered no.

What’s missing from most social media strategies? The correct answer of course is the strategy.  Strategy may be one of the most misunderstood and misused terms in business, probably because every business expert has their own definition.

What is the missing ingredient in most strategies I’ve seen? Actual strategy.

However, before I can really show you what a strategy is, it helps to understand what a strategy isn’t.

What a Strategy Is NOT

  1. Strategy is not a plan
  2. Strategy is not a timeline
  3. Strategy is not a goal
  4. Strategy is not what tactics you will use to achieve your goal

Perhaps the confusion is a result of the fact that many of the above elements are included in the overall strategy document or presentation. However, skipping or skimping on the actual strategy piece is never a good idea.

The Key To Developing A Social Media StrategySocial media is starting to take hold with brands, companies and organizations everywhere. While there are still stragglers, and it is probably incorrect to say most companies are getting with the program, a good number of them are. What we’re seeing in these organizations is a maturation process. Brands are done testing the waters, playing with the tools and saying, “We Gotta Facebook Page!” like it’s the corporate equivalent of an iPhone or Kindle. Companies are now approaching social media with communications strategies in mind — How can we effectively use these social tools to reach our audiences?
 
But therein lies the next challenge for those responsible for the social media planning for organizations. Regardless of the pedigree – public relations, corporate communications, marketing, customer service, research, etc. – today’s social media task masters are probably still operating from the traditional corporate mindset or training. First, you define your audience and your goals and objectives. Then you develop talking points to convince that audience to complete the action that fulfills the goals or objectives. Then you measure, report; rinse, repeat.

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