This digital tipping point is making the website the most important portal and front door to your customers in a world where a digital optimized presence is not a luxury but a necessity, it enables potential customers to find you, engage with your brand and then buy your goods and services.
The challenge is that once brands have the website designed and developed they need to optimize and promote their website to those potential clients to let them know that their brand exists (you need to keep in mind that nearly 90% of all buying decisions start with an online search).
The top 10 essential activities that should be considered part of your marketing strategy roadmap that are becoming vital in a digital world and are quite often ignored by a generation of management that grew up in the age of the TV industrial complex and telemarketing.
We live in one of the most exciting times in the world’s history where you can build a personal brand faster and broader than anyone has even imagined. Most people are underestimating the reach and power of the internet that has really only been available for barely 15 years. Facebook marketing is less than 2 years old and YouTube and Twitter have only been in existence for a few years.
The previous generation built their personal brands on television, radio, magazines and newspapers. You now have the opportunity to build a personal brand utilizing the power and leverage of social media and blogs that can accelerate the process.
The potential of the web is still evolving and will continue to surprise us as it continues to grow and challenge established thinking and disrupt business models.
So what are 23 steps to build your personal brand in a digital world?
Today, Twitter() has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. Last month we showed you a step-by-step process for building your personal brand on Facebook, and today we’re going to show you how to do the same thing on Twitter. By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience.
Twitter continues to confound and confuse, and many people I meet say “What is Twitter about? Well its about community, its about sharing, its about marketing and hey… it only allows 140 characters… but you can link people to a website or a blog.. you can play them some music.. you can show them some photos or a video… all in 140 characters… wow, are you confused yet. One thing I really like is that it brings back the art of the headline.. because you only have this small opportunity to grab their attention. My teenagers have a very short attention span, and hey I am not far behind… if you don’t get my interest in 3 to 4 seconds I move on…. The fact that Twitter is streaming past you, if you don’t grab it it passes you by.. this makes it more compelling and in the end … potentially a bit addictive, you keep asking .. what have I missed out on? … What was that?.. Was that worth checking out? Its immediacy is both frustrating and compelling.
Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. To that end, I’ve come up with a quick list of 100 things you might do to help with these efforts.
We are in the age of the ‘knowledge worker‘ and the days of being an anonymous cog in the wheel of a faceless corporation are fast disappearing. The opportunity to stand out as a personal brand without having to know a politician, grey and grizzled powerbrokers or gnarly gatekeepers is now a reality and it is possible to accelerate the time it takes to make it happen.
Firstly what are the key elements and the questions that we need to consider to become a visible and effective personal brand.