Tag Archives: Internet Marketing

Latest Insight on Social Media & Customer Service Practices

I have often written about the importance of internet marketing.

Today, if you want to find new customers, expand your business or grow your reputation, the internet is the place to be. By utilising the power of online copywriting, blogs, article marketing and social media, you can drastically improve your company’s exposure within the marketplace. Still not convinced? Well the lovely people over at Pingdom have generated a list of mind-blowing internet numbers for 2010.

When dealing with customer service operations, move carefully. Remember knowledge management? Ten years ago, the discipline was all the rage in business circles.

The imperative: As the dot-coms boomed, personnel began coming and going without warning. Crucial information was “exiting the building,” because it never got captured, forcing organizations to start from scratch when rehiring, thus putting them at a competitive disadvantage.

A social analytics startup claims it can isolate tweets that are potential sales leads.

Launching in beta on Tuesday, Viralheat‘s Human Intent simplifies lead generation by helping businesses pinpoint social media users on the cusp of making purchasing decisions.

Human Intent aims to eliminate the need to manually read and parse through large amounts of tweets and other social updates to determine potential sales leads. Instead, users set up keyword searches and the product automatically sorts through social updates to identify those that express potential purchasing intent.

Change typically percolates for a long while in the distance somewhere, then sidles into the periphery of the mainstream but doesn’t catch on all that fast, and then, eventually, what was “change” a while back starts to gain steam and become accepted. In other words, change is often slow, as most processes are.

What are the motivators and drivers that make us engage with social media with such generous endeavor, escaping from the clutches of  TV to instead, check your Facebook or Twitter site, to post photos, write articles, make comments on blogs and shoot videos and post them on YouTube, all for “free”.

Social Media has provided us with the ability to measure how much attention we are getting online and therefore we now have the  ”Quantification of Attention” that has never been measured so broadly and deeply. This attention seeking behaviour drives website and blog traffic.


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“Optimize Your Blog While Maximizing SEO”

The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging  optimized content for discovery through search and how to develop social networks to engage customers and promote content.  It comes down to fundamentals and I think the following Four pieces of the Social SEO puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Search Engine Optimization is the art and science of getting Google (and other search engines) to find your website, blog, video and your other web content and rank it high so that when people enter key words that are relevant to your company they will find you  or your company on the first page of Google and with hard work, diligence and skill place in the top 3 or 4.

So how do you optimize your social media so that it helps in this increasingly important objective of being found online as easily as possible? In this post my aim is to give you some simple tips and resources on how to optimize the 5 top social media channels.

Social Media Marketing (SMM), being considered as a part of Search Engine Optimization (SEO), is a hypercritical effort to rank a website higher in search engines so that relevant keywords will help to find the website on the first page of search engines like Google. Although, the objective remains the same–to optimize so as to be found online as early and easily as possible.

Brand optimization for social search is a crucial part of the overall social media strategy for any business. Building a great social media profile is only half the battle won and the other equally important half is to ensure that your business gets listed on top in the relevant social searches engines. An effective social search strategy widens the reach of your business as a large number of relevant users see your business profile while querying for information on social networks such as Twitter and Facebook.

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“Save Time and Money with Social Media Strategy.”

It’s easy to plan a squeaky clean social media strategy for your business when it’s on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it.

Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments.

Before you launch your strategy, consider how you will manage the execution. These six steps can help get you started.

Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear. Hear what Mashable believes to be most important about social media strategy.

I found this powerpoint especially helpful. It explains social media strategy by recapping the business case for social media, addressing pitfalls of social media marketing and providing a roadmap for a social media strategy.

What platforms should I be using  to promote my blog or company?

  1. How many channels will I select to achieve my goals?
  2. Should I stick with what I know or what should I push the boundaries and test something new?
  3. What channels should I use to to communicate to my target markets?
  4. What are the messages I should send out?
  5. What listening tools should I use?
  6. What apps should I use to increase my efficiency?
  7. What analytics tools are the best for our situation?

By now, most companies see the value in engaging with their current and potential customers via social media channels. As you attempt to manage your brand and interact with consumers, you should be aware of both the opportunities and potential pitfalls that you could face.

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