It’s easy to plan a squeaky clean social media strategy for your business when it’s on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it.
Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments.
Before you launch your strategy, consider how you will manage the execution. These six steps can help get you started.
Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear. Hear what Mashable believes to be most important about social media strategy.
I found this powerpoint especially helpful. It explains social media strategy by recapping the business case for social media, addressing pitfalls of social media marketing and providing a roadmap for a social media strategy.
What platforms should I be using to promote my blog or company?
- How many channels will I select to achieve my goals?
- Should I stick with what I know or what should I push the boundaries and test something new?
- What channels should I use to to communicate to my target markets?
- What are the messages I should send out?
- What listening tools should I use?
- What apps should I use to increase my efficiency?
- What analytics tools are the best for our situation?
By now, most companies see the value in engaging with their current and potential customers via social media channels. As you attempt to manage your brand and interact with consumers, you should be aware of both the opportunities and potential pitfalls that you could face.