“Optimize Your Blog While Maximizing SEO”

The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging  optimized content for discovery through search and how to develop social networks to engage customers and promote content.  It comes down to fundamentals and I think the following Four pieces of the Social SEO puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Search Engine Optimization is the art and science of getting Google (and other search engines) to find your website, blog, video and your other web content and rank it high so that when people enter key words that are relevant to your company they will find you  or your company on the first page of Google and with hard work, diligence and skill place in the top 3 or 4.

So how do you optimize your social media so that it helps in this increasingly important objective of being found online as easily as possible? In this post my aim is to give you some simple tips and resources on how to optimize the 5 top social media channels.

Social Media Marketing (SMM), being considered as a part of Search Engine Optimization (SEO), is a hypercritical effort to rank a website higher in search engines so that relevant keywords will help to find the website on the first page of search engines like Google. Although, the objective remains the same–to optimize so as to be found online as early and easily as possible.

Brand optimization for social search is a crucial part of the overall social media strategy for any business. Building a great social media profile is only half the battle won and the other equally important half is to ensure that your business gets listed on top in the relevant social searches engines. An effective social search strategy widens the reach of your business as a large number of relevant users see your business profile while querying for information on social networks such as Twitter and Facebook.


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“Save Time and Money with Social Media Strategy.”

It’s easy to plan a squeaky clean social media strategy for your business when it’s on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it.

Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments.

Before you launch your strategy, consider how you will manage the execution. These six steps can help get you started.

Companies large and small are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear. Hear what Mashable believes to be most important about social media strategy.

I found this powerpoint especially helpful. It explains social media strategy by recapping the business case for social media, addressing pitfalls of social media marketing and providing a roadmap for a social media strategy.

What platforms should I be using  to promote my blog or company?

  1. How many channels will I select to achieve my goals?
  2. Should I stick with what I know or what should I push the boundaries and test something new?
  3. What channels should I use to to communicate to my target markets?
  4. What are the messages I should send out?
  5. What listening tools should I use?
  6. What apps should I use to increase my efficiency?
  7. What analytics tools are the best for our situation?

By now, most companies see the value in engaging with their current and potential customers via social media channels. As you attempt to manage your brand and interact with consumers, you should be aware of both the opportunities and potential pitfalls that you could face.

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“Tips & Tools for Improving SEO”

Search engine optimization (SEO) is defined as the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence. Some of the key foundations of SEO  are Keywords, Conversion of  the client once he hits the site and the Analysis of the site using Google Analytics  or other tools that assist in the ongoing fine tuning of your website.

In this rather insightful blog by Chris Boggs  he states that the chosen keywords must satisfy two major criteria: relevancy and popularity and you can’t overestimate the importance of strong keyword research. . Relevant keywords include those that are both brand- and product-related. The value of any SEO effort lies in the keywords you choose. It’s really that simple .

Although keyword research is also important for search engine optimization (SEO), testing can happen more rapidly in PPC advertising, and changes can be made with immediate results. For SEO, you have to stick with the keywords you chose for at least long enough to get that page indexed and help develop links that utilize the keyword in the anchor text to that page.

Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm providing the consultation.

In this article Daniel Waisberg  that highlights how it is essential to adopt a customer centricity approach to web analytics (see this 7 page ebook on standard approach to web analytics) and ensure that the focus is not just on increasing your SEO but also conversions. Rankings and traffic are not good measures of success for SEO efforts; you should focus on conversions and be sure to calculate the ROI of our organic traffic as we do for all other medium. In summary he says to keep in mind the tradeoff between including content in the website and keeping it focused on conversions; choose carefully and optimize SEO landing pages; use your internal search to expand your keyword targeting on search engines and to give customers what they are looking for.

When you’re working on your site SEO, one of the most important aspects (often forgotten) is to continually measure, analyze and fine tune your work. Firstly, to make sure you’re not wasting your time by not having anything to show for your efforts and secondly to ensure you haven’t done more harm than good. Good SEOs will often use analytics to measure the result of their work so using your Google Analytics account here are some ways to measure your SEO:


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“6 Excellent Resources for Using Twitter for Business and Your Brand”

 Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. Last blog I showed you a step-by-step process for building your personal brand on Facebook, and today we’re going to show you how to do the same thing on Twitter. By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience.

Most people struggle when it comes to using Twitter effectively. This may be especially true for businesses, which tend to feel pressure to join Twitter, but don’t quite know where to begin. If you want to use Twitter, but aren’t sure how to use it well, these process by using these 10 essential Twitter tools for business may help smooth the learning curve:

Customer service can evoke some serious misgivings or negative emotions. Although customer support is designed to help the consumer, the pain of waiting for a phone representative and the impersonal emails can cause more damage than good for a brand. People are turned off by the term and companies have begun to use different terminology to describe their efforts.

This is not how customer service has to be. With the connectivity made possible by social media, companies have found a new way to engage their customers, solve their problems, and build goodwill for their brands: Twitter. Understanding how Twitter can transform customer relations for the better can be substantial for reducing costs and improving brand image.

Chris Brogan in this resource covers how Social Media tools have an enormous power to put you in contact with thousands of people. 

Attention on its own is useless, what are you going to do with that attention?

If you want to build your online brand you have to know how all your activities work together. You need a consistency and congruency. Each part of the social media puzzle builds into a picture people have of you, how they imagine you to be relates to how you really are to the degree you get this stuff right.

If you are approaching social media in a haphazard way, do not be surprised if things do not work out exactly as you hoped or imagined they would.

Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog and in this article discusses how in the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach.

From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or through social networks. There is no hiding anymore and transparency and authenticity are the only means to survive and thrive in this new digital kingdom.

Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.

We can also have just as much presence as most startups and mid-size companies and products. Social media tools have leveled the playing ground and have enabled us to reach incredible heights, at the cost of our time. Here he covers the personal branding process, so you can start to think about what face you want to show to the world and how you want to position yourself for success!

You may have seen him chatting with Ellen DeGeneres on her daytime talk show, or exchanging late-night wisecracks with Conan O’Brien.  Maybe you caught one of his high-energy keynote presentations at a corporate conference.  Gary Vaynerchuk seems to be everywhere these days, and when it comes to using video to market your brand, he’s the guru to listen to.

To boost his family’s $4 million New Jersey wine business into a $50 million national powerhouse, Gary employed social media tools to promote Wine Library TV (http://www.winelibrarytv.com/), a video blog about wine that has exceeded 80,000 devoted daily viewers—the loyal throng he calls “Vayniacs.”

 “How did I end up on those TV shows?,” he muses.  “In the past, you had to be discovered—someone had to decide that you’re a talent and they need you.  But nowadays, with online video, we are the content and we can go directly to our customers by using things like YouTube, Viddler and YouStream to build our brand equity.  People who have businesses need to realize that they have this opportunity.”


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