Marketing is becoming more digital and stores and brands that primarily rely on offline marketing such as newspapers, television and other mass media and continue to ignore the importance of the digital world will find it increasingly difficult to engage with their customers and will be overwhelmed by competitors that understand that for most businesses the future is web and social online engagement, even if it is not an online store.
The challenge for bricks and mortar companies and stores is “thinking” digital and online and “immersing” your business in it.
Digital immersion does not come naturally for offline brands as it hard to develop that mindset when you are not a technology company or unfamiliar with the web and its fast moving channels.
Starbucks are arguably the worlds leading social marketers having been ranked #1 in online engagement, #1 on Facebook and the #1 Tweeted brand (until OldSpice came along I’d say!), this presentation by Alexandra provides insights on how Starbucks paved their way through social and the creative opportunities that it brings through empowering fans and helping the global community. One of the key points I pulled out of this presentation is around the importance of the content surrounding the conversation, lots of people preach it’s all about the conversation, but let’s not forget that being able to back that up with tailored, meaningful or fun content is what helps to complete the experience…
Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful?
5 Key Aspects Influencing Starbucks Huge Success.