As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy, you’ll undoubtedly be sucked into a social media time sink.
So how exactly do you develop this strategy?
It’s easy. Here’s a practical approach to developing a social media strategy for your business.
- Determine Your Goals and Objectives
- Research, Research, and Research Some More
- Create a Digital Rolodex of Contacts and Content
- Join the Conversation to Develop Relationships
- Strengthen Relationships
- Measure Results
- Analyze, Adapt, and Improve
I found this PowerPoint particularly interesting due to its broad focus on the importance of planning a Social Media Strategy and leveraging your business through new Social Media Marketing Tactics.
Do you have a social media strategy for your business? Can you articulate what a social media strategy is? Don’t feel bad if you answered no.
What’s missing from most social media strategies? The correct answer of course is the strategy. Strategy may be one of the most misunderstood and misused terms in business, probably because every business expert has their own definition.
What is the missing ingredient in most strategies I’ve seen? Actual strategy.
However, before I can really show you what a strategy is, it helps to understand what a strategy isn’t.
What a Strategy Is NOT
- Strategy is not a plan
- Strategy is not a timeline
- Strategy is not a goal
- Strategy is not what tactics you will use to achieve your goal
Perhaps the confusion is a result of the fact that many of the above elements are included in the overall strategy document or presentation. However, skipping or skimping on the actual strategy piece is never a good idea.