Can adding a video to your e-commerce site really boost traffic and sales? Absolutely — as long as your video is relevant, entertaining and/or informative and optimized for search engines. According to studies conducted by Forrester Research, having a search-engine optimized video on your e-commerce site increases your odds of showing up on the first page of Google in an organic search dramatically — more than 50 times greater than if you just had text on the page.
Not only can a good product or promotional video increase your Google ranking, it can increase your sales. Just ask Zappos, which recently revealed that it typically sells between six and 30 percent more merchandise when a product also includes a descriptive video.
The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading.
The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”So how do Zappos utilize online video and how effective is it?
They use video to engage with the buyer as much as possible. The use of video is to create “virtually” the reality experience of a bricks and mortar store, as if the buyer were in store and “more”.
While many companies are still focusing SEO efforts on their websites, there are many other ways to boost search results, especially since results are now comprised of all kinds of content, including videos, images, maps, business listings, tweets and even Facebook Page posts.
So how do you expand your efforts without breaking the bank? To boost SEO, consider creating a YouTube channel. Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business.
Creating your own channel is pretty simple — here are four easy steps to kick things off right.
We are seeing more and more videos everywhere; on business sites, corporate news pages, personal websites, video hosting sites, mobile devices, social networks, blogs, cell phones, email and postings to video portals, and posting for clients. The Government even has its very own video channel on YouTube.