The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content. It comes down to fundamentals and I think the following Four pieces of the Social SEO puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.
Search Engine Optimization is the art and science of getting Google (and other search engines) to find your website, blog, video and your other web content and rank it high so that when people enter key words that are relevant to your company they will find you or your company on the first page of Google and with hard work, diligence and skill place in the top 3 or 4.
So how do you optimize your social media so that it helps in this increasingly important objective of being found online as easily as possible? In this post my aim is to give you some simple tips and resources on how to optimize the 5 top social media channels.
Social Media Marketing (SMM), being considered as a part of Search Engine Optimization (SEO), is a hypercritical effort to rank a website higher in search engines so that relevant keywords will help to find the website on the first page of search engines like Google. Although, the objective remains the same–to optimize so as to be found online as early and easily as possible.
Brand optimization for social search is a crucial part of the overall social media strategy for any business. Building a great social media profile is only half the battle won and the other equally important half is to ensure that your business gets listed on top in the relevant social searches engines. An effective social search strategy widens the reach of your business as a large number of relevant users see your business profile while querying for information on social networks such as Twitter and Facebook.